Deliberate Focused Intent - At STAPLE{SEED}, we’re not here to compete with grocery retailers. Our mission is to empower the hungry to achieve food security, with support from those who can help. We encourage orders of 1 staple and 3 seeds—not to sell food, but to promote self-sufficiency. Hunger must be eradicated without apology, and we wish for governments to embrace this cause. For convenience, platforms like Uber exist. But for those committed to making a lasting impact, STAPLE{SEED} is your platform.

Primary Customer (Sponsor) - Sponsors are individuals and organizations with a stable income (typically in the LSM 5 to 10 category), including employees, business executives, politicians, government officials, entrepreneurs, and international donors. These sponsors are in a position to contribute to the well-being of their loved ones, families, or communities. They are encouraged to sign up with their credit or debit card, list their beneficiaries, and place orders for staples, seeds, and extras like soups and proteins. By supporting their beneficiaries, sponsors not only provide essential food items but also empower them to cultivate their own food using the sponsored seeds.

Secondary Customer (Beneficiary) - Beneficiaries are individuals or households with limited or unstable income (generally in the LSM 3 or lower category), often struggling with hunger and poverty. Most beneficiaries are unemployed or living in poverty, requiring assistance to make ends meet. STAPLE{SEED} delivers essential food items to these beneficiaries, ordered on their behalf by sponsors. Deliveries are processed within 2 to 7 working days, and sponsors can place as many orders as needed to support their beneficiaries.

Tertiary Customer (Charity) -Sponsors, donors, and the international community are invited to contribute to charity by ordering staples and seeds. STAPLE{SEED} has partnered with Rise Against Hunger South Africa as our primary charity organization. Orders placed through our platform will be delivered to their Head Office in Johannesburg, ensuring that these contributions reach deserving child-headed households across Gauteng and South Africa.